A recent article on CNN.com, written by journalist Leslie Sanchez, suggested that Obama’s success in garnering an impressive following of young voters demonstrated that for the GOP to succeed, the party will need to match Team Obama’s savvy use of social media in future elections.  Though John McCain’s team certainly didn’t match the efforts of [...]

I recently talked about the ways social advertising and investing in a new form of marketing – engagement marketing via social media – can enhance your business in an economic downturn. Everything we know about return on investment (ROI) is changing. Engagement marketing is certainly a hot topic, and it can help revamp a strained [...]

It’s been a monumental week here, with many presentations, events and meetings planned in the coming weeks. This is just an overview of what we’re up to and where you can find us:

Here’s a little secret from me to you regarding mobile social media and networking: if it is too frustrating or time consuming for people to access social content from handheld devices, they will simply stop trying. I’m a Blackberry user.  You might even say that I am a Crackberry addict.  I won’t say it, because [...]

Of course, now that I said that, some bored software junky will design the “Ponies and Rainbows” app for the G1 just to spite me.  I won’t be too heartbroken. Probably everything you’ve heard about Google, T-Mobile and HTC’s new superchild, the G1 handset, is that it is the phone that will revolutionize the handset [...]

Fantastic panel tonight – the episode is embedded below: