Help & Advice

As SMBNH 5 Draws Near, The SMBNH 4 Recap Is Up

May 31, 2009 No Comments by

The support for Social Media Breakfast here in NH has been amazing. I couldn’t do it without the sponsors, speakers and attendees who come forward each month to help out (not to mention Kevin Micalizzi, who has been helping plan these since # 3 and who runs the live cast each month). June 19th is [...]

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Embracing Our Differences With Personal Filtering

May 31, 2009 15 Comments

Everyone uses social media tools for different reasons. Everyone uses social media tools in different ways. There are people that, by nature, feel a need to have the world around them conform to their world view, and theirs only. This post won’t change those people – they are unbending, and seek reasons to complain and [...]

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The Importance Of Flexible Strategy

May 28, 2009 No Comments

It’s easy in social media to find people talking about all of their clients who are doing well. It’s a bit more rare to find people talking about their clients when they struggle. To assume that you won’t struggle with implementation of your strategy in a social media campaign is a huge mistake, however. I’m [...]

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#fixreplies, A Conversation with Alex Howard

May 26, 2009 No Comments

I talked with colleague Alex Howard (@digiphile) about #fixreplies and other recent Twitter changes like the new email notifications and URL tracking via email. We posted our discussion on @pistachio‘s TouchBase blog today. You can read it over there. I may end up pasting a different piece for my clients on how the removal of [...]

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Best for Business on Facebook; Fan Page, Profile or Group

May 23, 2009 5 Comments

If you are a business on Facebook that set up a personal profile page, you should probably go back in, delete it and start over with either a fan page or a group. If you are a business or brand with a personal profile page who has tried to add me as a friend, you’ve [...]

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CEO On The Go: Mobile Office Toolbox

May 21, 2009 6 Comments

It’s time to open the tool box again, and talk about tools for solopreneurs, entrepreneurs and business owners or CEOs who are always on the go. We discussed before that a good tool kit for managing social media is essential, but your business is about more than just engaging online. If you are like me, [...]

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Stunts vs Experiments on Twitter

May 19, 2009 8 Comments

Since Twitter has been reaching the mainstream in a big way lately, there are more and more ways people are trying to “game” the system. The most popular method for this is the follower/following count scam. There are a variety of ways to pull this off. There are several “programs” and “systems” that promise thousands [...]

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Hashtags, TwitPitch And The 140 Resumé Make Hire 2.0 Easy

May 11, 2009 3 Comments

Are you prepared to be hired or to find freelancers, consultants and employees in this Hire 2.0 world? You may have a leg up if you follow Aaron Strout or others who preach Hire 2.0 strategies, or if you’ve read my thoughts on the matter here and elsewhere. But there is a key component to [...]

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Social Mic: For Indie Musicians Offline

May 07, 2009 No Comments

Social Mic is a way to bring the indie musicians around the country in to your hearts, ears and out there in live shows. I do rep musicians, but not all indie musicians can afford (or need) a social media campaign. Sometimes they need help getting heard and a little education. I thought the idea [...]

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Why Twitter Isn’t Your Holy Grail

May 05, 2009 16 Comments

I adore Twitter. I spend a great of time on Twitter. I have made lasting, valuable connections on Twitter. I’m one of the biggest Twitter cheerleaders you will hear (heck, I just wrote a book about Twitter with Laura Fitton and Michael Gruen called Twitter for Dummies). So why, then, do I not automatically include [...]

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