A Little Light Reading
Currently finished:
The Tipping Point by Malcolm Gladwell (2nd reading)
Groundswell by Christine Li and Josh Bernoff (2nd reading)
The Moral Animal by Robert Wright (TERRIBLE book, btw)
On the nightstand:
Made to Stick by Chip Heath and Dan Heath
Planet Google by Randall Stross
Spent: Sex, Evolution and Consumer Behavior by Geoffrey Miller
Rules of Thumb by Alan Webber
The Power of a Positive No by William Ury
On Order:
The Fourth Turning by William Strauss
The Extreme Future by James Canton
The Transparent Society by David Brin
Crossing the Chasm by Geoffrey A. Moore; Regis McKenna
The Soul of a New Machine by Tracy Kidder
What is on your must read list? I have a few projects coming up that require researching and studying a variety of theories and viewpoints, and I’m actively seeking books I have not considered yet. Do you have a seminal work not listed here you rely on for future theory or psychology/sociology of technology? Does one of these works speak to you? What resonates with you?
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