If you know me, you know I’m big on tools to make your working life work better and smarter, at a low cost. There are a variety of tools out there that filmmakers can use to take their independent film management and marketing efforts to the next level. We’ll go over a selection of them [...]
Many amazing opportunities have come my way in the last few years. I’m very fortunate that years of hard work in my fields has allowed me to grow and nurture my business (and the businesses of others). My life has been interesting and not always smooth (understatement alert), and I’m blessed to be where I [...]
Have I ever mentioned that I carry a grudge against the phrases “social media” and any word followed by “2.0″? I think both phrases are limiting, and that both diminish the possibilities of a universal media campaign done well. That’s right – I prefer the phrase Universal Media over “social media” and any word plus [...]
These slides are from a presentation I created for The Community Roundtable, a company owned by my friends Jim Storer and Rachel Happe here in the Boston area. If you want more quality content like this, their company offers some serious value for those who manage online communities for their companies. Content Creation View more [...]
As I watch more and more people and companies jump on the social media consulting bandwagon because it looks like easy money, I cringe. These new agencies and new individual consultants have no experience, no web presence, no strategy – no clue. It pains me to think of the poor companies and people who will [...]
Tom Beach of TRB Designs came to my session on False Metrics vs Real ROI at PodCamp 4 in Boston and made a video of it for the internet, in which he embedded my slides. I love the participation throughout, but especially at the end with the interaction between Chris, myself, the rest of the [...]
This year I have not one, not two, but THREE panel ideas up for vote at SXSW: two for Interactive and one for Film. I have amazing panelists joining me, as well. I’ll need your votes to get them approved so I can go, though. Let me tell you a bit about each of them: [...]
REGISTER BY CLICKING HERE (BE THERE OR BE SQUARE) (Please do bring your family – just remember to register them for their own tickets, too, so I have enough food planned. If we fill up I’ll release more tickets closer to the date) By popular demand, the Social Media Breakfast NH (SMBNH) is taking a [...]
I’m at PodCamp Boston 4 this weekend, but I did write a little guideline for businesses who want to offer WiFi and draw in workshifters. You can find it over on Workshifting today. If you are here at PCB4, I’ll be talking about false metrics and ROI at 1:30 – stop by.
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