Help & Advice

Happy New Year

Dec 31, 2009 2 Comments by
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Sociology and Psychology of Social Media

Dec 31, 2009 4 Comments

I’ve been thinking about this topic for all of 2009. It only seemed fitting then to do what I do and create a conference around it so we could all explore the topic together. I found a like mind in Joe Cascio of Push My Follow, and we started the work of getting a conference [...]

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Labels Limit – Toss Them Out in 2010

Dec 30, 2009 2 Comments

In contemplating the words I’d like to see drop from use in this industry in 2010, I began to ponder the larger concept of labels and how they limit us. As humans we have this need to conquer our universe, and one way we do that is by labeling anything in it. Sure, this helps [...]

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Finding Pivot Points in Film Marketing

Dec 27, 2009 No Comments

So often I get filmmakers, actors and others in the industry (and in the music industry) who tell me they haven’t started adding online tools to their film arsenal because the tools change so fast they don’t know what to invest in. It’s easy to get overwhelmed by the tools and lose sight of what’s [...]

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Music, Audience and Talent: Grow in 2010

Dec 26, 2009 3 Comments

There has never been a time more ripe for musicians (and indie filmmakers, artists, photographers, more) to succeed. In this future creative economy, indie music has a bit of a head start. The music industry has been evolving for quite some time now. Filmmakers are feeling the brunt of these changes only now, though artists, [...]

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Brand + Emotion = Reach

Dec 22, 2009 1 Comment
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Personal Brand, Twitter Handles, @geechee_girl Backstory

Dec 22, 2009 10 Comments

By now you know I changed my Twitter handle from @geechee_girl to @leslie. This has sparked a storm of reactions, with three being the most common. I thought I’d make a quick video to answer the three most asked questions: 1) How will this affect your “personal brand”? 2) Can you help us change our [...]

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Educational Outreach in Social Media

Dec 12, 2009 1 Comment

Yesterday I taught a workshop at the University of New Hampshire’s Cooperative Extension in Concord. I thought you’d enjoy seeing the slide deck from it. I opened with a discussion about how decisions involving education and youth are made. We discussed that while decisions about online tools and activity should be made with logical factors [...]

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Thoughts on Facebook's New Privacy "Options"

Dec 11, 2009 3 Comments

(Twitter friends will see an auto notify of this twice)

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Youth Grasping the Power of Film

Dec 10, 2009 No Comments

In NH, a group of kids got together with Media Power Youth and John Herman to make a short documentary for a cause. This film is called Team Hannah, and it debuted at the NH Film Festival this year. These kids are the future of film – they grasp how to use the tools at [...]

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