As an end user, perhaps my favorite application of microsharing platforms of all types (think Twitter, Foursquare, etc) are how they help me add to my already extensive music collection. It’s fun to get a little shiver of a music fix randomly during an otherwise normal business day, just by tuning in to what’s going [...]
I did an interesting session at a company in Boston yesterday that has a problem many businesses coming into Social Media share: they have a business that deals with a product or service that has a low “interesting” quotient. This problem is faced by loan companies, insurance agencies, tax consultants and a few hundred other [...]
As I was looking at the site TrailerWars yesterday, I started thinking of all the ways sites like this one could be used by people in the film industry. For the end user it seems like just a fun way to pass the time, but for the filmmaker, the actor and the crew, competition sites [...]
I talked about the value of trailers to filmmakers. It got me thinking about the music sampler, free MP3s, peer to peer sharing and other ways musicians’ music can be discovered even before their album is out – “musical trailers”, if you will. For me, the musical trailer that leads to a new band, musician, [...]
So my attention was called to a post by one of my favorite thinkers in this space, Olivier Blanchard (aka The Brand Builder) about a fly by night certification scam (not the first, and I’m sure not the last to sucker people in) called International Social Media Association. I won’t even try to pull the [...]
For a couple of years now I’ve been telling people who ask me where the “next” thing will be happening that Geolocation and Mobile are the answer. These two technologies are very different, and yet they go hand in hand. For the end user, they come with inherent risks along with the benefits. For the [...]
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