The catch-all term for these platforms we use is social media. I’ve found that term isn’t something some clients can wrap their heads around. I’ve have better success telling them this new focus is on being social, connected, helpful and accessible using adaptive media tools. That helps them make the mental separation between the nuts [...]
More and more lately I think of social media, of the vast array of social media tools and of a concept called the Gruen Transfer. If you aren’t familiar with the Gruen Transfer, it is a term coined to reflect that slack jawed, trance-like consumer state that people go into when they enter places like [...]
Chase Bailey, Leslie Poston, Amy Greenlaw at NHFF 2009 on film marketing for the indie filmmaker: Note: video compressed to iPhone size – full size, HD video available on request
I made a quick video note of one of the strongest take aways I got about the music publishing industry after being on the AIMP panel this week. I’ve also linked all of the panel members below since I am often a name butcher when I’m in a hurry. Myself (Leslie Poston) of Magnitude Media [...]
A quick video between phone calls today to give my thoughts on Google’s Buzz:
Sonic branding is a form of music and sound that most people never think about. That moment where a song plays, and makes you think of a Lexus. That song that instantly brings back a certain afternoon with a high school sweetheart on the beach. The ping that says you have new email or the [...]
With so many events going on in NH relevant to technology, social media and other interests, I thought it was high time to implement a state wide calendar. Hopefully this will do two things: 1) eliminate conflicting, similar events on the same day or night 2) help people find and share MORE awesome events around [...]
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