Everyone has a comfort zone, brands and people alike. I find it helpful to purposely do something completely out of my comfort zone once in a while and make sure I’m thinking creatively and not allowing myself to get in a rut. Today was one of those days. I have this idea, percolating for months, [...]
It is relatively common for every 20 or so proposals sent to turn up at least one recipient who replies “Well that’s great, but I really just wanted someone to ‘create buzz’, can you A) take out [essential proposal component] B) take out [business development component] C) charge less but do all of the work [...]
Chances are, your organization, company, film, band or brand may not be ready for social media. Why? Because your existing infrastructure has more wobble than an old school 8 inch floppy disk, and is narrower in scope than a wet noodle. Put it out there into the social media fray, and you may be destined [...]
Did you watch Betty White on SNL (Saturday Night Live) this past weekend? I bet you are one of the many who did. I’d be willing to bet that, like me, it was a) the first time you’d watched in years and b) you heard about it on Facebook or Twitter or through a friend [...]
I have been thinking about Facebook for weeks now. Originally, I began to think about it as it pertained to updating a past popular post of mine with information on the new Community Pages and updates to the logistics of Fan Pages, Profile Pages and Groups. Then this past week Facebook unleashed the dogs of [...]
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