It’s the dream of many high school and college students – to be in a band or to be a singer or songwriter. For many shy students, or students without the means to buy their first instrument (yet), it will remain a dream. A lucky few will actually get up the guts to make it [...]

I keep reading about schools adding social media degrees and about new courses in social media being offered from schools all over the country lately. Whether they are a local college like Southern New Hampshire University or Harvard Business School, the news makes me cringe. You’d think the news would make me happy. The more [...]

What’s on your Bucket List? More importantly, what are you waiting for to start making the things on your list real? If you’ve seen the movie with Jack Nicholson and Morgan Freeman, then you know what I mean by a Bucket List. a list of things that seem unattainable or as if you’d be over [...]

The internet’s megaphone is becoming the number one way to indicate brand DISsatisfaction online. It’s fast, easy, efficient and above all – effective. This is doubly true if the brand is monitoring their keywords across platforms. Twitter, especially, has become the darling platform of the disgruntled customer. Tweets like this are not uncommon: RT @tpurves: [...]

One of the things I used to love about Twitter back when it first started, before it became the second home of Nigerian Prince’s and MLM marketers, was it’s ability to bestow upon its users Random Awesome through the power of connection. Don’t get me wrong, it still does bestow Random Awesome amongst its users [...]

This is a tough, tough question for the average non-profit or social good practitioner to ask. When you really believe in a cause, you feel there is no point at which you are being too obnoxious, and no amount of asks are too much. Often, causes have touched their representatives personally, in deep emotional and, [...]

We talked about the challenge of inserting adaptive media into your restaurant time crunch. It’s difficult to see where you can fit it in when you are holding down 100 hour weeks trying to keep your dream afloat in a tough economy. Even if you don’t have time to do your campaign yet, you should [...]

More and more in my work I’m seeing a chasm growing between customer readiness for new technology and tools and corporate readiness. Customers are demanding that companies be available to them in a variety of ways on a variety of platforms. Some of the new technologies and tools may be easy to use for the [...]

I’d like to take a moment to thank Tara Sullivan (the person behind the rocking header and who got the concept for the site started) and Mesh Agency (especially Bill, Younus and Sam – the team behind the site design completion and its launch), for bring LesliePoston.com to life. I can’t begin to tell them [...]