Help & Advice

Adapt or Die: Food Truck Model

Sep 28, 2011 No Comments by

You may remember me talking about business Darwinism (adapt or die) on the blog a while back. Today’s restaurant industry is a prime example of Darwinian business choices in action. Chefs of all experience levels are moving to food trucks as way to create pop-up markets for their food at a price people can afford. [...]

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Include Front-line Staff in Your Social Media Efforts

Sep 12, 2011 No Comments

We’re well versed in the benefits of communicating with your customers online: Developing relationships Brand recognition Customer loyalty Marketing But when developing your social media strategy it’s important not to loose sight of who’s communicating face-to-face with your customers in your store: your front-line staff. Make sure to include them in the conversation. Ask for [...]

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