Spam. Everyone hates it, but few marketers are truly prepared for the changing definition of what constitutes “spam” to most people they are trying to reach. Hotmail’s push to eliminate greymail has brought the new definition of spam front and center, however; marketers would do well to pay attention to the conversations taking shape around [...]
Using social media during your next event will help build attendance and awareness. What are some things to consider when planning to use social media during an event? Here are the top 10 things I considered when tweeting for the New Hampshire Film Festival this month. Throughout the event I was able to connect with fans, [...]
As the job market continues its volatility, it’s more important than ever for students to position themselves as well-connected, knowledgeable candidates. Students today have grown up with social networks not as a tool, but an extension of their daily lives. By using these already familiar networks students can gain a head start when entering their professional field. The [...]
Over on my Facebook wall, I keep seeing the status post about hovering over the subscribe button on someone’s profile to help get them out of the notifications column on the right. That *is* one thing you can do, but you can also make yourself quieter for everyone. Go to your own profile (looking on [...]
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