The Next Generation of CRM: Social Media Today Webinar

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This week, wearing my author hat for Social Media Metrics for Dummies and my strategy hat from M2, I had the pleasure of joining Mike Lewis, author of Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence and VP of Sales and Marketing for Awareness; Paul Gillin, author of Social Marketing to the Business Customer and B2B marketing coach; Taulbee Jackson, Chief Strategist at Raidius; and the folks at Social Media Today for a webinar on The Next Generation of CRM.

It was an information packed hour moderated by the capable and well-informed Brent Leary where we covered all that’s new and worth noting in CRM, made a few predictions, had some witty banter and generally enjoyed talking shop and doing our best to be helpful for everyone tuned in.

If you missed it, you can download or listen to the audio with Leslie Poston, Paul Gillin, Mike Lewis, Taulbee Jackson, Brent Leary, Robin Carey for Next Generation of CRM by Social Media Today and see the simple slide deck below in this post.

Next Generation CRM: Social Media Management and Monitoring

View more presentations from Social Media Today

A bit of the Twitter conversation during the webinar:

 

 

Read on for more event tweets and quotes and the full official webinar wrap description from the Social Media today wrap post:

The Social Web has removed a lot of the stability, structure and control that once characterized CRM. Traditional CRM has featured elements of communication and feedback tracking, but they have always relied on structured tools for participation and recording actions andoutcomes. Now, customer relations exist across a wide assortment of platforms and conversations where the business must radically adapt if it is to practice any kind of management. In this webinar, our panelists will assess the new CRM – its potential and its limits in the context of a customer-defined playing field. Tune in and bring your questions as we explore the following issues:

Where does CRM live in a socially savvy business?
What CRM tools and practices have become outmoded and how are they being replaced?
Are there any boundaries between CRM, marketing, PR and CS on the Social Web?
How has the customer’s role changed in the relationship?
About the Panel:

Mike Lewis, VP of Sales and Marketing at Awareness, Inc. and author of Stand Out Social Marketing

Leslie Poston, Founder of Magnitude Media, Speaker, author of Social Media Metrics for Dummies, Brand Journalist for Radian 6.

Paul Gillin, Trainer and B2B social media marketing coach, author of three books on social media marketing including his most recent book Social Marketing to the Business Customer.

Brent Leary, is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC

Taulbee Jackson, is the founder and CEO of Raidious, the company that managed the social media efforts for the 2012 Super Bowl.