Education has been on my mind the last year or so. On one hand we have this public push to devalue all college education for not being some kind of magic bullet leading to getting a job in a down economy. While I agree student loans and college prices have gotten out of hand, I [...]

I jotted my thoughts on small vs large networks in a QIK video, but I’d love to have a deeper conversation with you about it here. Tell me your thoughts below!

It’s no secret that I’m a huge fan of using social media during events to talk with event goers and connect with the outside world. It’s been a little over a week since World AIDS Day Detroit and here are three takeaways I have from running their social media the day of the event. Sharing videos [...]

Magnitude Media is honored to offer social media strategy to World AIDS Day Detroit and to be working with their amazing volunteer social media coordinator Anne Henningfeld. Detroit has an established community that’s committed to bringing awareness to the AIDS epidemic and we’ve created a strategy  to reach out and gain their support. Starting with nothing [...]

As many of you know, I’m writing a book about metrics for John Wiley and Sons Publishing called Social Media Metrics for Dummies. What you may not know is the struggle I’ve had trying to figure out how to address the issue of services offering incomplete metrics that become some kind of standard for folks [...]

Spam. Everyone hates it, but few marketers are truly prepared for the changing definition of what constitutes “spam” to most people they are trying to reach. Hotmail’s push to eliminate greymail has brought the new definition of spam front and center, however; marketers would do well to pay attention to the conversations taking shape around [...]

Using social media during your next event will help build attendance and awareness. What are some things to consider when planning to use social media during an event? Here are the top 10 things I considered when tweeting for the New Hampshire Film Festival this month. Throughout the event I was able to connect with fans, [...]

You may remember me talking about business Darwinism (adapt or die) on the blog a while back. Today’s restaurant industry is a prime example of Darwinian business choices in action. Chefs of all experience levels are moving to food trucks as way to create pop-up markets for their food at a price people can afford. [...]

One thing is certain since Twitter for Dummies came out, then started marching through editions and edits over the years: Twitter has evolved. That means that many have mastered the basic “figuring out there is a thing called Twitter, signing up, fumbling through some tweets and making some connections” thing. If you haven’t? We wrote [...]