Ekaterina Walter – Author of Think Like Zuck
Stan Phelps – Author of What’s Your Purple Goldfish – How to win customers & influence word of mouth. When not writing, Stan is the Chief Solutions Officer at Synergy Events and was a professor of marketing at Manhattanville College.
Mike Proulx – Co-Author of Social TV – How marketers can reach and engage audiences by connecting television to the web, social media and mobile. Mike is a Senior Vice President and the Director of Social Media at Hill Holliday in Boston and also conceived, produced, directed and cohosted the TVnext Summit in 2011 and 2012.
Leslie Poston – Author of Social Media Metrics for Dummies (2012), co-author of Twitter for Dummies (2009, 2010) as well as co-author of The Social Media ProBook, a joint effort between Eloqua, Jess3 and 20+ social/marketing pros. An author of countless articles in major trade publication such as Mashable and BzzAgent, Leslie is also Director of content at Influitive.
Moderator: Susan Borst, Director, Industry Initiatives, IAB. Susan runs the Social Media, B2B and Games committees as well as the Content Marketing Task Force.
Description: At the intersection of paid, owned and earned media is social media. The IAB has assembled four top speakers who literally ‘wrote the book’ on social. From Metrics to Influence, Social TV and Brand Experience, these top selling authors will bring their writing experience to the audience with tremendous insight into this evolving space. A provocative Q&A is sure to follow!
Audience: Agency and marketers interested in learning more about the interplay of social with paid, owned and earned media.
Hashtag for SMW: #SMWiab
Format: Town Hall style / Panel
Location: IAB Ad Lab, 116 East 27th Street, 8th floor