We talked about the challenge of inserting adaptive media into your restaurant time crunch. It’s difficult to see where you can fit it in when you are holding down 100 hour weeks trying to keep your dream afloat in a tough economy. Even if you don’t have time to do your campaign yet, you should [...]

Recently, I partnered with Awareness to present a webinar: “Social Media Starts With YOU” as part of their ongoing series. Here is the audio: Here is a clean version of the slides without the WebEx framebar: Social Media Starts With YOU View more presentations from Leslie Poston. Links and notes requested in the Q&A: Intel [...]

I’ve been doing a lot of education of our educators here in NH this summer, from Keene and Franklin Pierce in the west to UNH on the coast and more. It’s been a blast helping them grasp the implications and possibilities for adaptive media in the classroom, in the curricula, throughout the infrastructure and on [...]

One of the easiest ways to spot a snake oil social media consultant these days is to look and see who is still promoting “awareness” of social media. People, I’m pretty sure the planet is aware of “social media” now. Folks need real education and real help from people who have been in the trenches [...]

If you study the effect of music on the brain at all, then the concept of listening and hearing being different is not a new one. This theory holds true in the study of psychology as well. Listening and hearing are two very different things, one active (listening) and one passive (hearing). What’s the difference? [...]

The catch-all term for these platforms we use is social media. I’ve found that term isn’t something some clients can wrap their heads around. I’ve have better success telling them this new focus is on being social, connected, helpful and accessible using adaptive media tools. That helps them make the mental separation between the nuts [...]