Considering I’m writing Social Media Metrics for Dummies, I don’t talk about metrics often on this blog. Mainly that’s because I’m too busy helping clients figure metrics out in real life. I did want to take a minute to mention the Social Metrics plug in for you. It’s not a tool for deep metrics analysis [...]
As many of you know, I’m writing a book about metrics for John Wiley and Sons Publishing called Social Media Metrics for Dummies. What you may not know is the struggle I’ve had trying to figure out how to address the issue of services offering incomplete metrics that become some kind of standard for folks [...]
What’s on your nightstand or in your beach tote this summer? My summer reading looks like this: Currently finished: The Tipping Point by Malcolm Gladwell (2nd reading) Groundswell by Christine Li and Josh Bernoff (2nd reading) The Moral Animal by Robert Wright (TERRIBLE book, btw) On the nightstand: Made to Stick by Chip Heath and [...]
Can social media and social advertising help us find a way out of this economic turbulence? I think they can. I wrote about my opinion on social advertising and the new definition of ROI on Mashable today. Advertising, ROI
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