If you missed Online Marketing with RSS Ray on WS Radio this week, I did a segment on Twitter for Business. Listen now at: 1) The RSSRay site: Part One and Part Two 2) On iTunes If you ever needed a clear example of how fast social media evolves, note that on the Wednesday we [...]

This week I’ve been watching a favorite restaurant do their own social media. Normally I love seeing people at least try these tools on their own, even if they do it wrong, but in this case it is making me cringe. What are they doing wrong, you ask? 1) Forcing their employees to get personal accounts [...]

The common misperception with these new social media and emerging media tools is that if you build it (site, app, event, etc) they will come. This is good in theory, but is far from true. Half the battle is preparing for the possibility that your big idea might fizzle out before it even has a [...]

If you study the effect of music on the brain at all, then the concept of listening and hearing being different is not a new one. This theory holds true in the study of psychology as well. Listening and hearing are two very different things, one active (listening) and one passive (hearing). What’s the difference? [...]

While on a call with members of The Community Roundtable recently, I spoke about the concept of social media curves, or social media arcs. This is something I encourage my clients to consider as they embark on their first social media forays, or revamp an existing social media presence. It requires a shift in thinking [...]

If you read my personal blog you may know that each year since I was ten I’ve chosen two words to meditate on and use to be better overall instead of having a traditional resolution. This year the words were “global” and “balance”. I’m doing pretty well on taking my company and myself and making [...]