Opening A Dialogue: Quantification and Certification

Mar 05, 2010 4 Comments by

A while back, I read this post by Olivier Blanchard which focused on ISMA, an organization said to certify social media consultants. That post inspired a semi-related post here which briefly touched on the certification aspect and on the company in question itself, but which was really overall more about the ethics of sponsorship and [...]

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At What Point Ethics?

Jan 03, 2010 21 Comments

So my attention was called to a post by one of my favorite thinkers in this space, Olivier Blanchard (aka The Brand Builder) about a fly by night certification scam (not the first, and I’m sure not the last to sucker people in) called International Social Media Association. I won’t even try to pull the [...]

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