A Little Light Reading

Jul 08, 2009 6 Comments by

What’s on your nightstand or in your beach tote this summer? My summer reading looks like this: Currently finished: The Tipping Point by Malcolm Gladwell (2nd reading) Groundswell by Christine Li and Josh Bernoff (2nd reading) The Moral Animal by Robert Wright (TERRIBLE book, btw) On the nightstand: Made to Stick by Chip Heath and [...]

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American Natural History Museum uses FaceBook to effect climate change awareness

Nov 20, 2008 No Comments

Over on Tech.Blorge today, I report on the American Natural History Museum and it’s new multi faceted social media campaign to get the word out about climate change in general, and their new blog specifically. I’m pretty excited to see such an “old-school” institution as a natural history museum take the reigns of social media [...]

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