Are You Putting In As Much As You’re Taking Out?

Jul 23, 2010 1 Comment by

The internet’s megaphone is becoming the number one way to indicate brand DISsatisfaction online. It’s fast, easy, efficient and above all – effective. This is doubly true if the brand is monitoring their keywords across platforms. Twitter, especially, has become the darling platform of the disgruntled customer. Tweets like this are not uncommon: RT @tpurves: [...]

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Why Twitter Isn’t Your Holy Grail

May 05, 2009 16 Comments

I adore Twitter. I spend a great of time on Twitter. I have made lasting, valuable connections on Twitter. I’m one of the biggest Twitter cheerleaders you will hear (heck, I just wrote a book about Twitter with Laura Fitton and Michael Gruen called Twitter for Dummies). So why, then, do I not automatically include [...]

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