Include Front-line Staff in Your Social Media Efforts

Sep 12, 2011 No Comments by

We’re well versed in the benefits of communicating with your customers online: Developing relationships Brand recognition Customer loyalty Marketing But when developing your social media strategy it’s important not to loose sight of who’s communicating face-to-face with your customers in your store: your front-line staff. Make sure to include them in the conversation. Ask for [...]

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On Perception

Mar 15, 2010 5 Comments

I hoped that the volume of people pinging me after Chris discussed his rates would die down, but since it didn’t, I thought I’d quickly answer the questions. While I’m at it, I thought I’d talk a bit about perception and worth. Enjoy. Justin Kownacki’s post, referenced in the video, can be found here (and [...]

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