Happy New Year

Dec 31, 2009 2 Comments by
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Brand + Emotion = Reach

Dec 22, 2009 1 Comment
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Personal Brand, Twitter Handles, @geechee_girl Backstory

Dec 22, 2009 10 Comments

By now you know I changed my Twitter handle from @geechee_girl to @leslie. This has sparked a storm of reactions, with three being the most common. I thought I’d make a quick video to answer the three most asked questions: 1) How will this affect your “personal brand”? 2) Can you help us change our [...]

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A Few Quick Thoughts On the New Retweet Feature

Nov 24, 2009 1 Comment

(those on Twitter will get this auto posted twice – once from Utterli and once from the blog) Here is a link to Mark’s post I mentioned. Worth a read to grasp some of the potential misapplications of the retweet button as it stands today. I neglected to mention another great post on the implications [...]

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