This video was inspired by several conversations on and offline I had in the last week, where folks were (I think) focused on the wrong thing. What do you think? Am I off base? Find me on Twitter, Facebook, LinkedIn and the new LesliePoston site

What’s on your Bucket List? More importantly, what are you waiting for to start making the things on your list real? If you’ve seen the movie with Jack Nicholson and Morgan Freeman, then you know what I mean by a Bucket List. a list of things that seem unattainable or as if you’d be over [...]

We talked about the challenge of inserting adaptive media into your restaurant time crunch. It’s difficult to see where you can fit it in when you are holding down 100 hour weeks trying to keep your dream afloat in a tough economy. Even if you don’t have time to do your campaign yet, you should [...]

Recently, I partnered with Awareness to present a webinar: “Social Media Starts With YOU” as part of their ongoing series. Here is the audio: Here is a clean version of the slides without the WebEx framebar: Social Media Starts With YOU View more presentations from Leslie Poston. Links and notes requested in the Q&A: Intel [...]

I started offering a la carte services this week. Well, I’ve always offered them, but haven’t had them published in an accessible fashion before. Why try to (what some may consider) ‘down sell’ a potential client? It’s pretty simple: business under a certain size need help and need to accelerate their learning curve, but they [...]

Everyone has a comfort zone, brands and people alike. I find it helpful to purposely do something completely out of my comfort zone once in a while and make sure I’m thinking creatively and not allowing myself to get in a rut. Today was one of those days. I have this idea, percolating for months, [...]

It is relatively common for every 20 or so proposals sent to turn up at least one recipient who replies “Well that’s great, but I really just wanted someone to ‘create buzz’, can you A) take out [essential proposal component] B) take out [business development component] C) charge less but do all of the work [...]

While on a call with members of The Community Roundtable recently, I spoke about the concept of social media curves, or social media arcs. This is something I encourage my clients to consider as they embark on their first social media forays, or revamp an existing social media presence. It requires a shift in thinking [...]

I get asked several times a day to meet for “picking my brain”. When I do have time (which is rare) and get to help someone, I get told “You should make this a service you offer!” I tweeted that out tongue in cheek today, and the response via DM and email to really make [...]