The Customer Experience Engine

Dec 28, 2010 2 Comments by

Recently I did a spot for New Hampshire’s WMUR Channel 9 on Savvy Shopping using smart phones. One part of the segments that got edited out were my comments on stores being able to improve retention in the face of ubiquitous pricing info and user ratings by improving their customer experience and customer service. It [...]

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Sonic Branding

Feb 10, 2010 4 Comments

Sonic branding is a form of music and sound that most people never think about. That moment where a song plays, and makes you think of a Lexus. That song that instantly brings back a certain afternoon with a high school sweetheart on the beach. The ping that says you have new email or the [...]

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