All boats float to the top. If you work with me on a project, you will hear me say this, or a variation of it, at least once. It’s my way of illustrating that a group effort often goes farther than an individual’s efforts can to get something done, and that working together well carries [...]

Monday I was on a panel at the VRMS Emerging Marketing Technology Summit in Boston. My fellow panelists (Suzi Craig of Fathom and Steve Ustaris of Studiocom) and our moderator (Brian Costello of Red Plum) and I attacked the perils and opportunities of social media as it related to the attendees during our hour long [...]

If you aren’t using a social media guide who recommends that you tap into your existing staff for social media impact, you may be with the wrong guide. One of the first things we do for a new client is evaluate their existing resources. Nine times out of ten, they are overlooking their greatest asset [...]

I recently talked about the ways social advertising and investing in a new form of marketing – engagement marketing via social media – can enhance your business in an economic downturn. Everything we know about return on investment (ROI) is changing. Engagement marketing is certainly a hot topic, and it can help revamp a strained [...]

Many in the online space remember Heather Armstrong, better known as Dooce, and how she was one of the first people to get fired for their blog. That seemed to be in keeping with the corporate climate then and now, but I’m going to let you in on a little secret: that needs to change. [...]