What Can My Lack of Expertise in Waffle House Tell Us About Lazy Metrics?

Nov 10, 2011 7 Comments by

As many of you know, I’m writing a book about metrics for John Wiley and Sons Publishing called Social Media Metrics for Dummies. What you may not know is the struggle I’ve had trying to figure out how to address the issue of services offering incomplete metrics that become some kind of standard for folks [...]

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PodCamp 4 Session: False Metrics vs Real ROI

Aug 22, 2009 No Comments

Tom Beach of TRB Designs came to my session on False Metrics vs Real ROI at PodCamp 4 in Boston and made a video of it for the internet, in which he embedded my slides. I love the participation throughout, but especially at the end with the interaction between Chris, myself, the rest of the [...]

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