Considering I’m writing Social Media Metrics for Dummies, I don’t talk about metrics often on this blog. Mainly that’s because I’m too busy helping clients figure metrics out in real life. I did want to take a minute to mention the Social Metrics plug in for you. It’s not a tool for deep metrics analysis [...]
As many of you know, I’m writing a book about metrics for John Wiley and Sons Publishing called Social Media Metrics for Dummies. What you may not know is the struggle I’ve had trying to figure out how to address the issue of services offering incomplete metrics that become some kind of standard for folks [...]
Tom Beach of TRB Designs came to my session on False Metrics vs Real ROI at PodCamp 4 in Boston and made a video of it for the internet, in which he embedded my slides. I love the participation throughout, but especially at the end with the interaction between Chris, myself, the rest of the [...]
I’ve been thinking of this post for a while, each time I see someone using Twitter beg for followers, or obsess over making a “monumental” post for their random tweet milestone (500th tweet! 10,000th tweet! 1000th follower! and so on). Each time I see this, I want to point out that perhaps this is the [...]
Can social media and social advertising help us find a way out of this economic turbulence? I think they can. I wrote about my opinion on social advertising and the new definition of ROI on Mashable today. Advertising, ROI
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