In recent years it’s never been both easier and harder to get your music into the ears of potential new listeners. One question I get asked often from potential clients (perhaps second only to “How do I make money at this?”) is “Why aren’t people listening to my music?” It’s a tricky question to answer. [...]

It’s the dream of many high school and college students – to be in a band or to be a singer or songwriter. For many shy students, or students without the means to buy their first instrument (yet), it will remain a dream. A lucky few will actually get up the guts to make it [...]

If you are a person using sites like Blip.fm, Last.FM and others to share your favorite music with the world, you know how frustrating it is when you can’t find a song you are looking for. Sites like SongTwit.com help somewhat by allowing you to upload a song, but then you run into potential copyright [...]

It is relatively common for every 20 or so proposals sent to turn up at least one recipient who replies “Well that’s great, but I really just wanted someone to ‘create buzz’, can you A) take out [essential proposal component] B) take out [business development component] C) charge less but do all of the work [...]

If you study the effect of music on the brain at all, then the concept of listening and hearing being different is not a new one. This theory holds true in the study of psychology as well. Listening and hearing are two very different things, one active (listening) and one passive (hearing). What’s the difference? [...]

I made a quick video note of one of the strongest take aways I got about the music publishing industry after being on the AIMP panel this week. I’ve also linked all of the panel members below since I am often a name butcher when I’m in a hurry. Myself (Leslie Poston) of Magnitude Media [...]

Sonic branding is a form of music and sound that most people never think about. That moment where a song plays, and makes you think of a Lexus. That song that instantly brings back a certain afternoon with a high school sweetheart on the beach. The ping that says you have new email or the [...]

As an end user, perhaps my favorite application of microsharing platforms of all types (think Twitter, Foursquare, etc) are how they help me add to my already extensive music collection. It’s fun to get a little shiver of a music fix randomly during an otherwise normal business day, just by tuning in to what’s going [...]

I talked about the value of trailers to filmmakers. It got me thinking about the music sampler, free MP3s, peer to peer sharing and other ways musicians’ music can be discovered even before their album is out – “musical trailers”, if you will. For me, the musical trailer that leads to a new band, musician, [...]