I don’t post more often because I like to put most of my ideas into action instead. I am a woman of big ideas, a connector, and I try to enact as many as possible, as quickly and as well as I can. I don’t like a good idea to die on the vine. A lot of these big ideas involve connecting the real world with the online world. The value of social media to people and businesses is in the connectivity it brings, and the doors that opens. This means I believe just as much in the value of face time as I do in the value of online time, and I try to instill that belief in others by building powerful real life networks.

I’ve been putting these thoughts into practice with Social Media Breakfast NH, Podcamp NH, in-person relationship building, client coaching and strategizing, writing books to make the concept easier for others like Twitter for Dummies (co-author with Laura Fitton and Michael Gruen), investigating co-working spaces like the upcoming Port Forward, real life networking whenever possible at events like NH and Boston Media Makers, local off-web events like Chamber meetings or last night’s Extreme Website Makeover event, one-on-one time with my colleagues and friends whose minds inspire me, and more. There is something about translating connections between the tangible and the intangible that makes the ideas much more vibrant and that makes the connection adhere more fully.

How is face time important for your business? Simple: it brings the human element into your brand. You can attempt to engage people online until you are blue in the face. You can throw money and resources at social media until you go broke. But if you can’t translate that rapport and effort into time off the screen somehow, you’re missing a key component to your overall social media and business development strategy. It’s not your 100 or 100,000 or more followers on various platforms that counts, it’s the number that come to your movie, attend your event, support your cause in person, talk about you to their friends, go to your concert, use your service in their homes or businesses, drink your wine in real life… you get the idea.

Never underestimate the value of face time. How do you employ face time in your business or life?

November 8th: BOSup! at Jillian’s in the Fenway

Join Leslie for this massive tweetup with some of your favorite people on Twitter from Boston and beyond.

November 9th: NH Media Makers

Leslie will be hosting NH Media Makers at Crackskull’s in Newmarket, NH in John Herman’s absence. Hope to see you there for our usual invigorating, enlightening and inspirational morning geek fest.

November 12th: Social Media Breakfast 10 in Cambridge

Leslie will be attending the SMB10 before heading down to NY

November 13th: Social Media Jungle with Jeff Pulver in NY

I am honored to be leading a discussion called ROI is Not Money at Jeff Pulver’s Social Media Jungle. I can’t wait to talk with everyone about the many ways social media is making the next economic boom possible, and how to ride the wave.

November 16th: Topics on Fire, Episode 9: Government 2.0, the new President-Elect and Social Media

Call for panelists for our next Topics on Fire Episode, touching on themes of Government 2.0 and the new President-Elect.

November 19th: DubMe Launch, Washington DC

Leslie is planning to attend the DubMe Launch in Washington DC with iStrategy Labs