Bringing “Uninteresting” Businesses Into Social Media

Jan 07, 2010 5 Comments by

I did an interesting session at a company in Boston yesterday that has a problem many businesses coming into Social Media share: they have a business that deals with a product or service that has a low “interesting” quotient. This problem is faced by loan companies, insurance agencies, tax consultants and a few hundred other [...]

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Educational Outreach in Social Media

Dec 12, 2009 1 Comment

Yesterday I taught a workshop at the University of New Hampshire’s Cooperative Extension in Concord. I thought you’d enjoy seeing the slide deck from it. I opened with a discussion about how decisions involving education and youth are made. We discussed that while decisions about online tools and activity should be made with logical factors [...]

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