Tom Beach of TRB Designs came to my session on False Metrics vs Real ROI at PodCamp 4 in Boston and made a video of it for the internet, in which he embedded my slides. I love the participation throughout, but especially at the end with the interaction between Chris, myself, the rest of the [...]
For some reason, the hot topic in my Direct Message column in TweetDeck so far this week is the hashtag. Rather than answer the same question a few dozen times, I thought I’d put the basics here, along with some helpful links. What is a hashtag? Hashtags started with a web site located at Hashtags.org. [...]
It occurred to me today that our business is now about 50% or more collaborative. What I mean by that is that we are doing more and more work with more than one agency or profession on various projects to bring more quality to each project, either for our clients or their clients. I love [...]
I recently talked about the ways social advertising and investing in a new form of marketing – engagement marketing via social media – can enhance your business in an economic downturn. Everything we know about return on investment (ROI) is changing. Engagement marketing is certainly a hot topic, and it can help revamp a strained [...]
Can social media and social advertising help us find a way out of this economic turbulence? I think they can. I wrote about my opinion on social advertising and the new definition of ROI on Mashable today. Advertising, ROI
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