The best part about this fundraiser is that it started as a small, offhand idea and has grown exponentially into something fully scalable to a multitude of charity events of all types. From a vague notion of “helping effect real world” change, Gradon Tripp and friends have grown this into a way to leverage our formidable social networks into a force to be reckoned with, and that is something I’ve been preaching for ages, using our networks for real, tangible change.

Kudos to Gradon and Dmitri, and to their sponsors and the rest of the social media community for embracing this wave of giving back.