That’s right, the writing bug struck again and I worked with Eloqua to bring you a new Grande Guide in their Grande Guide series. This one is all about Social Advertising. If you want pointers on ads for various social networks, you’ll find this book a handy way to get started. You can grab the Leslie_Poston [...]
If you are a business on Facebook that set up a personal profile page, you should probably go back in, delete it and start over with either a fan page or a group. If you are a business or brand with a personal profile page who has tried to add me as a friend, you’ve [...]
I recently talked about the ways social advertising and investing in a new form of marketing – engagement marketing via social media – can enhance your business in an economic downturn. Everything we know about return on investment (ROI) is changing. Engagement marketing is certainly a hot topic, and it can help revamp a strained [...]
Can social media and social advertising help us find a way out of this economic turbulence? I think they can. I wrote about my opinion on social advertising and the new definition of ROI on Mashable today. Advertising, ROI
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