In the first part of this series I shared four key things to consider when networking online. Understand Your Professional Brand Develop Your Voice Everything Online is Public Listen Today I’d like to share how I used social media to land a job here at Magnitude Media. My first step was to take the five [...]

Using social media during your next event will help build attendance and awareness. What are some things to consider when planning to use social media during an event? Here are the top 10 things I considered when tweeting for the New Hampshire Film Festival this month. Throughout the event I was able to connect with fans, [...]

As the job market continues its volatility, it’s more important than ever for students to position themselves as well-connected, knowledgeable candidates. Students today have grown up with social networks not as a tool, but an extension of their daily lives. By using these already familiar networks students can gain a head start when entering their professional field. The [...]

We’re well versed in the benefits of communicating with your customers online: Developing relationships Brand recognition Customer loyalty Marketing But when developing your social media strategy it’s important not to loose sight of who’s communicating face-to-face with your customers in your store: your front-line staff. Make sure to include them in the conversation. Ask for [...]

This week I’ve been watching a favorite restaurant do their own social media. Normally I love seeing people at least try these tools on their own, even if they do it wrong, but in this case it is making me cringe. What are they doing wrong, you ask? 1) Forcing their employees to get personal accounts [...]

Recently, I took a month (well, 40 days, to be exact) to just listen online instead of blogging. It gave me a unique opportunity to examine how much content and interaction out there is of value and how much is just so much regurgitated noise. While I was listening, I also turned off all of [...]

You’ve found your groove. You’re focused on your dream. You’re putting into practice the ideas you discovered from early adopters and early investors in this whole “social” space from books like Twitter For Dummies, Trust Agents, Crush It!, Get Seen, and so many more*. You’re stoked – you can feel your dreams realized, a step [...]

Inspired by a TedX talk, I share why I do what I do, and ask why you do what you do. The talk that inspired me and the Twitter friend’s blog I heard it from

We talked about the challenge of inserting adaptive media into your restaurant time crunch. It’s difficult to see where you can fit it in when you are holding down 100 hour weeks trying to keep your dream afloat in a tough economy. Even if you don’t have time to do your campaign yet, you should [...]