While on a call with members of The Community Roundtable recently, I spoke about the concept of social media curves, or social media arcs. This is something I encourage my clients to consider as they embark on their first social media forays, or revamp an existing social media presence. It requires a shift in thinking [...]
If you aren’t using a social media guide who recommends that you tap into your existing staff for social media impact, you may be with the wrong guide. One of the first things we do for a new client is evaluate their existing resources. Nine times out of ten, they are overlooking their greatest asset [...]
One of my favorite people that I’ve had the pleasure of working with is Jim Keenan from Cre8Buzz. Jim, his wife, and their business partners had the dream of creating a social network that was driven by user generated content. In a way, they succeeded. Over time time their labor resulted in the birth of [...]
FaceBook recently made news by starting to delete the user accounts of people who had joined solely for the purpose of playing a game called PackRat. Many are giving FaceBook kudos for deleting the accounts because of the spammy nature of the game, while others are condemning FaceBook for trying to dictate not only how [...]
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