Spam. Everyone hates it, but few marketers are truly prepared for the changing definition of what constitutes “spam” to most people they are trying to reach. Hotmail’s push to eliminate greymail has brought the new definition of spam front and center, however; marketers would do well to pay attention to the conversations taking shape around [...]

Using social media during your next event will help build attendance and awareness. What are some things to consider when planning to use social media during an event? Here are the top 10 things I considered when tweeting for the New Hampshire Film Festival this month. Throughout the event I was able to connect with fans, [...]

If you missed Online Marketing with RSS Ray on WS Radio this week, I did a segment on Twitter for Business. Listen now at: 1) The RSSRay site: Part One and Part Two 2) On iTunes If you ever needed a clear example of how fast social media evolves, note that on the Wednesday we [...]

One thing is certain since Twitter for Dummies came out, then started marching through editions and edits over the years: Twitter has evolved. That means that many have mastered the basic “figuring out there is a thing called Twitter, signing up, fumbling through some tweets and making some connections” thing. If you haven’t? We wrote [...]

As you know, I’m doing some classes in Lincoln, NH this month. I thought about how much I like to give back to the community I’m in for my class series, and decided to offer something of value to a local non-profit: A Three Month Business Development and Emerging Media Strategy Package with Magnitude Media. [...]

When we say we travel to teach you how to make your business better, we mean it. We’re headed to the White Mountain’s in NH to teach our classes in Lincoln, NH in March. Thanks to the Lincoln Woodstock Chamber, Kancamagus Lodge, Beacon Resort and Brittany’s Cafe Food and Spirits we’ll be bringing our knowledge [...]

I wrote a post for TechnoBuffalo about #newtwitter today. It’s over there if you’d like my detailed thoughts on what made it into this first pass at a new interface, and what didn’t. My overall impression, in spite of some glitches: good job, Twitter. This should really help with your on-ramp issues.

Inspired by a TedX talk, I share why I do what I do, and ask why you do what you do. The talk that inspired me and the Twitter friend’s blog I heard it from

One of the things I used to love about Twitter back when it first started, before it became the second home of Nigerian Prince’s and MLM marketers, was it’s ability to bestow upon its users Random Awesome through the power of connection. Don’t get me wrong, it still does bestow Random Awesome amongst its users [...]