Magnitude Media » uptownuncorked http://magnitudemedia.net We're Here To Help You Sat, 11 Feb 2012 21:02:41 +0000 en hourly 1 The Value of Face Time http://magnitudemedia.net/2009/05/the-value-of-face-time/ http://magnitudemedia.net/2009/05/the-value-of-face-time/#comments Mon, 04 May 2009 14:45:26 +0000 Leslie http://uptownuncorked.com/2009/05/04/the-value-of-face-time/ On occasion people ask me why I don’t post more here. It isn’t that I don’t have valuable information to share with you, I do. In fact, I have so many post ideas and things I want to share with you in my head it gets a bit crowded sometimes. I tend to wander around muttering to myself or jotting things in my HTC Mogul using Evernote‘s Voice Note, Ink Note or Photo Note features so I don’t forget, which can get me more than a few funny looks until people figure out I’m just making mental notes.

I don’t post more often because I like to put most of my ideas into action instead. I am a woman of big ideas, a connector, and I try to enact as many as possible, as quickly and as well as I can. I don’t like a good idea to die on the vine. A lot of these big ideas involve connecting the real world with the online world. The value of social media to people and businesses is in the connectivity it brings, and the doors that opens. This means I believe just as much in the value of face time as I do in the value of online time, and I try to instill that belief in others by building powerful real life networks.

I’ve been putting these thoughts into practice with Social Media Breakfast NH, Podcamp NH, in-person relationship building, client coaching and strategizing, writing books to make the concept easier for others like Twitter for Dummies (co-author with Laura Fitton and Michael Gruen), investigating co-working spaces like the upcoming Port Forward, real life networking whenever possible at events like NH and Boston Media Makers, local off-web events like Chamber meetings or last night’s Extreme Website Makeover event, one-on-one time with my colleagues and friends whose minds inspire me, and more. There is something about translating connections between the tangible and the intangible that makes the ideas much more vibrant and that makes the connection adhere more fully.

How is face time important for your business? Simple: it brings the human element into your brand. You can attempt to engage people online until you are blue in the face. You can throw money and resources at social media until you go broke. But if you can’t translate that rapport and effort into time off the screen somehow, you’re missing a key component to your overall social media and business development strategy. It’s not your 100 or 100,000 or more followers on various platforms that counts, it’s the number that come to your movie, attend your event, support your cause in person, talk about you to their friends, go to your concert, use your service in their homes or businesses, drink your wine in real life… you get the idea.

Never underestimate the value of face time. How do you employ face time in your business or life?

]]> http://magnitudemedia.net/2009/05/the-value-of-face-time/feed/ 3 How Do I Use Evernote Project http://magnitudemedia.net/2008/10/how-do-i-use-evernote-project/ http://magnitudemedia.net/2008/10/how-do-i-use-evernote-project/#comments Sat, 25 Oct 2008 13:53:38 +0000 Leslie http://uptownuncorked.com/?p=197 I talked about Evernote in my last post. It has truly become an essential tool on my desktop, online and on my phone. I think it was Ari Herzog who pointed me to the “How Do I Use Evernote” You Tube project (I could be wrong – I can’t find the Tweet, IM or email now), and I loved it. I actually found it hard to state only one way I use it, it’s become such an integral part of my toolbox. I replied, and you can see my unedited, no-make-up, just woke up response here, or you can view the initial video below and hit the “Reply” button underneath to put your own response on YouTube for all of us to see. Also, related to this project, I like how YouTube is doing some Seemic-style conversation threads, but have to say that Seesmic does it a bit better as far as tracking the conversation that flows from it.

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